Use an understandable language to make potential users feel part of the service. If people do not understand how to use the service or what it is used for, adoption will be limited. Contrary, easy understandable language will invite users to test these new mobility services:

• Avoid technical words, uses simple, recognisable and clear words and phrases to ask questions, to describe or to explain
• Provide multilingual support
• Avoid foreign words and translate all terms appropriately
• Avoid jargon, abbreviations and other difficult or complex words and phrases.