A complex registration process pushes potential users away from the service, simplify the registration process increases the chance that users register and use the application:

• Reduce the requested information to register for the App, requiring as fewer personal data as possible to function properly (e.g. allowing to add user’s home or work address to favorites)
• Provide an easy one-time registration
• Allow single sign-on through existing platforms/networks such as Google, Facebook etc…
• Include tutorials or tips for registration process
• Create a FAQ section related with the registration process