Create a positive attitude towards the service through communication

Easy and fluent communication will help to nudge (non-) users toward the sustainable digital transport solution:

  • Look for endorsement from trusted and reliable organizations.
  • Involve local peer volunteers as trusted communicators to introduce/ communicate the service.
  • Promote the services also “offline” through events, training and flyers to reach out for hard-to-reach audiences such as impaired people or people with lower digital skills: face-to-face communication has a more lasting impact and will nudge users towards trying the application/ service.
  • Highlight the environmental and social values behind the service.
  • Communicate the social project behind the service and the equitable and inclusive workers’ conditions.
  • Facilitate user involvement providing a clear communication of advantages, a clear description of registration process.